Branding Quick Reference

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• Graphics and Social Media

  Graphics

  Applicable graphics include: posters, flyers, booklets, promotional materials, PowerPoint presentations, digital ads, websites, etc. 

  Log into the UH Download Zone for Logos, Icons, Photos, Fonts, and Templates.

  • Logos – All Honors materials should have an Honors or University of Houston logo featured prominently. More on Logos in the UH Brand Guidelines.

  • Fonts – UH has four standard fonts, with variations within each. More on Fonts in the UH Brand Guidelines:
    • League Gothic, Milo, Crimson
    • Alex Brush (used sparingly)

  • Colors – UH Brand has a color palette that should be used in all materials. More on Colors in the UH Brand Guidelines.

      

  Brand Approval

  • For Brand Approval, send your graphic to branding@uh.edu.

  • Brand Approval is critical for graphics on items that will be paid for through the Honors College financial department.

  • Please give UH Branding 1-2 business days to approve your graphic. They may require edits if the item is not to brand standard.

   

  Social Media

  • Graphics for social media platforms must follow the above graphics standards. The Office of Communication can produce on-brand banners and thumbnails images/logos for YouTube, Facebook, Instagram, and Twitter use.

  • When using graphic design platforms such as Canva, you can upload fonts and colors to the program.

  • We can post your graphics to Honors College social media feeds (Facebook, Twitter, Instagram). Send your graphics to the Honors Toolkit.

  • Social media posts and graphics posts should be approved by UH Branding.

   

• Photography and Video

  Photography

  • Custom photography for events (on-campus/off-campus), etc. and headshots are available through the Office of Communication. Use the Toolkit to make a request (with at least 2 weeks’ notice)

  • UH campus stock photography is available in the UH Download Zone.

  • There are free photo sites such as Pexels.com, and Pixabay.com

  • Honors College stock photographs are available to use, ask for specifics

   

  Video

  • This handout details the recommended guidelines when creating videos

  • Videos must be branded with the UH/Honors College logo, colors, and fonts

  • The Office of Communication can produce on-brand banners, images, and thumbnails for your videos

  • Videos must acquire Brand Approval. Send your video to branding@uh.edu. They may require edits if the video is not to brand standard.

• Writing and Editing Content

  AP Style

  Materials produced for or on behalf of the Honors College should be written in AP Style.

  Basic AP Style Rules

  • Punctuate a.m./p.m. and do not put :00 in digits when noting time. Ex: 1 p.m., 3:30 a.m. 
  • Lowercase a department name unless it contains a proper noun or part of a formal name. 
  • Lowercase degrees in text; punctuate if abbreviated. Ex: Sam Liu has a bachelor's degree in English; Sam Liu, B.A. 
  • Capitalize a title only when preceding a name. Ex: Dean Monroe; William Monroe, dean of the Honors College 
  • Put quotes around titles of books, songs, TV shows, computer games, poems, lectures, speeches and works of art, and capitalize principal words of 4+ letters.

  Here's a more detailed handout for your reference.

  We’re happy to review your web content for AP style. Send the URL to the Honors Toolkit.

Questions? Need Assistance?