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Tiffany Shin Assistant Professor

Education

BBA in Hospitality Management, Macquarie University; MS in Hospitality and Tourism Management, Sejong University (Seoul, South Korea); Ph.D. in Management, concentration in Hospitality and Tourism Management, University of Massachusetts Amherst.

Expertise & Research Interests

  • Branding
  • Food and beverage Innovation, Sustainability, Edible Insects
  • Consumer Value Judgment

Career Highlights

Author of peer-reviewed articles published in marketing, hospitality, tourism and entomology journals, including Psychology and Marketing and Entomological Research; currently teaches Research Methods in the Hospitality Industry at the graduate level; taught Organizational Behavior for Food Service Businesses, Food and Beverage Operations, Consumer Behavior for Food Service Businesses at Gyeongju University, South Korea, as well as Hotel Operations and Hospitality Personnel Management at the University of Massachusetts, Amherst; received the Best Paper Award at the 2015 Meeting Professionals International/World Education Congress, North East North American Federation (NENA-ICHRIE) Promise Award – Jim Bardi Graduate Scholarship, and was nominated for a 2015-16 Distinguished Teaching Award at the University of Massachusetts, Amherst (The Institute for Teaching Excellence and Faculty Development); an invited speaker for the New England Club Managers Association; possesses industry experience in hotels, restaurants, bars, catering companies, research institutions and marketing consulting firms; currently the head of Global Academic Research and Foreign Public Relations at the Korean Edible Insect Laboratory (KEIL) and Papillon’s KitchenTM, Seoul Korea.